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cultural globalization
Cultural globalization refers to the transmission of ideas, meanings and values around the world in such a way as to extend and intensify social relations. This process is marked by the common consumption of cultures that have been diffused by the Internet, popular culture media, and international travel. This has added to processes of commodity exchange and colonization which have a longer history of carrying cultural meaning around the globe. The circulation of cultures enables individuals to partake in extended social relations that cross national and regional borders. The creation and expansion of such social relations is not merely observed on a material level. Cultural globalization involves the formation of shared norms and knowledge with which people associate their individual and collective cultural identities. It brings increasing interconnectedness among different populations and cultures.〔Manfred B. Steger and Paul James, ‘Ideologies of Globalism’, in Paul James and Manfred B. Steger, eds, Globalization and Culture: Vol. 4, Ideologies of Globalism, Sage Publications, London, 2010. download pdf http://uws.academia.edu/PaulJames 〕
A visible aspect of cultural globalization is the diffusion of certain cuisines such as American fast food chains. The two most successful global food and beverage outlets, McDonald's and Starbucks, are American companies often cited as examples of globalization, with over 32,000〔(【引用サイトリンク】title=2010 Form 10-K, McDonald's Corporation )〕 and 18,000 locations operating worldwide, respectively as of 2008.〔Steger, Manfred.''(Globalization )''. New York: Sterling Publishing, 2009.〕 The Big Mac Index is an informal measure of purchasing power parity among world currencies.
==Measuring cultural globalization==
There have been numerous attempts to measure globalization, typically using indices that capture quantitative data for trade flows, political integration, and other measures. The two most prominent are the AT Kearney/Foreign Policy Globalization index and the KOF Globalization Index. Cultural globalization, however, is much more difficult to capture using quantitative data, because it is difficult to find easily verifiable data of the flow of ideas, opinions, and fashions. One attempt to do so was the Cultural Globalization Index, proposed by Randolph Kluver and Wayne Fu in 2004, and initially published by Foreign Policy Magazine.〔Kluver, R., & Fu, W. (2004). The cultural globalization index. In Foreign Policy Magazine. Available online: http://www.foreignpolicy.com/story/cms.php?story_id=2494 〕 This effort measured cultural flow by usin global trade in media products (books, periodicals, and newspapers) as a proxy for cultural flow. Kluver and Fu followed up with an extended analysis, using this method to measure cultural globalization in Southeast Asia.〔Kluver, R., & Fu, W. (2008). Measuring cultural globalization in Southeast Asia. In T. Chong (Ed.), Globalisation and its counter-forces in Southeast Asia. Singapore: Institute of Southeast Asian Studies.〕
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